Our approach begins with a comprehensive analysis of blogs and social media sites that impact a client’s industry and brand.

The purpose is to identify the key influencers, listen to and analyze what they are saying about a client and its top competitors and develop a social media strategy to support business goals. Alliance Advisors comprehensive approach to social media combined with our strength in traditional media relations ensure that our communications programs achieve maximum impact in helping client’s effectively influence and change perceptions and behaviors of targeted audiences. Alliance Advisors builds a proactive outreach campaign to engage the most influential bloggers and micro-bloggers, social network and e-community leaders. We do this in a number of ways:

• Observing and participating in relevant conversations

• Responding with new content and ideas

• Offering insight on client and industry news

• Building relationships online and offline

• Content creation such as blogs, videos, webcasts

• Content distribution via social media platforms and aggregators

• Compile, analyze and review the ongoing conversations that are occurring about your company on the Web

• Monthly Report of Social and Traditional Media Footprint and Progress for the 4 key metrics of blog post, tweets, forum mentions, and traditional news mentions.

In our current age of real-time, direct communication, in which brands are defined by communities of enthusiasts, voices of detractors, and influential voices both on and offline, we believe in the power of compelling content, flexibility, great design and the art of continuous measurement.

SM Cropped

Digital, Social and Emerging Media

Our approach begins with a comprehensive analysis of blogs and social media sites that impact a client’s industry and brand.

The purpose is to identify the key influencers, listen to and analyze what they are saying about a client and its top competitors and develop a social media strategy to support business goals. Alliance Advisors comprehensive approach to social media combined with our strength in traditional media relations ensure that our communications programs achieve maximum impact in helping client’s effectively influence and change perceptions and behaviors of targeted audiences. Alliance Advisors builds a proactive outreach campaign to engage the most influential bloggers and micro-bloggers, social network and e-community leaders. We do this in a number of ways:

• Observing and participating in relevant conversations

• Responding with new content and ideas

• Offering insight on client and industry news

• Building relationships online and offline

• Content creation such as blogs, videos, webcasts

• Content distribution via social media platforms and aggregators

• Compile, analyze and review the ongoing conversations that are occurring about your company on the Web

• Monthly Report of Social and Traditional Media Footprint and Progress for the 4 key metrics of blog post, tweets, forum mentions, and traditional news mentions.

In our current age of real-time, direct communication, in which brands are defined by communities of enthusiasts, voices of detractors, and influential voices both on and offline, we believe in the power of compelling content, flexibility, great design and the art of continuous measurement.